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1965 Founding of PepsiCo Pepsi-Cola CEO Don Kendall and Frito-Lay CEO Herman Lay sketch out a deal on the back of a napkin and agree to combine their companies. Modern-day PepsiCo is born.
1965 PepsiCo Listed on NYSE PepsiCo (PEP) is listed on the NYSE for $00.75. PepsiCo reports $510 million in revenue.
1966 Doritos Launch Doritos launches throughout U.S. and quickly becomes a national sensation.
1966 Mountain Dew Launches First Ad Campaign Mountain Dew launches their first ad campaign. The brand will go on to make a name for itself with edgy, innovative ads.
1966 The PepsiCo Food and Beverage Family PepsiCo's 1966 Annual Report is released. PepsiCo enters Japan and Eastern Europe.
1969 Funyuns Onion Flavored Rings Launches Introduction of Funyuns Onion Flavored Rings in U.S. invented by Frito-Lay employee George Bigner.
1970 PepsiCo Moves HQ to Purchase, NY PepsiCo moves its world headquarters from NYC to Purchase, N.Y. The 144-acre campus features an outdoor sculpture garden and a building by famed architect Edward Durrell Stone (1902-1978).
1971 Donald M. Kendall Rises Through the Ranks PepsiCo CEO Donald M. Kendall assumes position of chairman of the board of directors upon the retirement of Herman W. Lay. Lay maintains an active role in the corporation until his death on December 6, 1982.
1971 PepsiCo Reports $1 Billion in Revenue
1972 PepsiCo Enters Soviet Union In 1972, Pepsi becomes the first U.S. consumer product to be produced, marketed and sold in the Soviet Union. Photo: Nikita Khrushchev enjoys a Pepsi with Donald Kendall, with then-VP Richard Nixon looking on (1959).
1975 The Pepsi Challenge Consumers across the U.S. take the original "Pepsi Challenge" demonstrating that Pepsi is their preferred choice.
1975 PepsiCo Reports $2.3 Billion in Revenue PepsiCo (PEP) listed on NYSE for $1.03.
1980 Herman W. Lay Retires Herman W. Lay created the first national potato chip brand in the U.S. He served as chairman of the board for the newly formed PepsiCo and then chairman of the executive committee before his retirement in 1980.
1981 TOSTITOS® Launches The launch of TOSTITOS® crispy round tortilla chips leads to one of the most successful new product introductions in Frito-Lay history.
1983 Harvey C. Russell Retires In 1962, the groundbreaking decision by a growing soda company to promote the first African-American to the rank of vice president forever changed the makeup of corporate America.
1985 One Giant Sip for Mankind Pepsi takes "one giant sip for mankind" when a Pepsi "space can" is successfully tested aboard the Space Shuttle.
1985 PepsiCo Reports $8.1 Billion in Revenue PepsiCo is listed on the NYSE for $4.04.
1986 D. Wayne Calloway Becomes Chairman and CEO D. Wayne Calloway succeeds Donald M. Kendall as chairman and CEO, when Kendall retires.
1986 Chester Cheetah named "Spokescat" Chester Cheetah becomes "spokescat" for Cheetos snacks.
1986 7-Up International Acquired Acquisition of 7-Up business allows PepsiCo to expand its international volume, while also providing a lemon-lime complement to its flagship cola products overseas.
1986 KFC Acquired PepsiCo purchases Kentucky Fried Chicken (KFC).
1989 PepsiCo Enters India PepsiCo wins right to enter India. The company agrees to work with tomato farmers in Punjab, a pioneering model of public-private partnership that PepsiCo continues to embrace today.
1989 PepsiCo Listed in the Top 25 of Fortune 500
1989 Walkers Crisps and Smiths Crisps Acquired PepsiCo acquires Walker Crisps and Smiths Crisps, two of the U.K.'s leading snack foods.
1990 Gamesa Acquired PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company.
1991 Lipton Tea Partnership Pepsi-Cola forms a joint venture with Unilever's Lipton Tea to develop and market tea-based drinks.
1991 SunChips Launches
1992 Aquafina Acquired Pepsi-Cola introduces Aquafina bottled water.
1994 Starbucks Partnership PepsiCo and Starbucks form the North American Coffee Partnership to jointly develop ready-to-drink coffee beverages.
1995 Tostitos Launches Salsa & Dips
1995 Lay's International Rollout PepsiCo introduces Lay's brand potato chips in 20 markets throughout the world.
1995 PepsiCo Reports $30.4 Billion in Revenue PepsiCo listed on NYSE for $27.94.
1996 Roger Enrico Becomes Chairman and CEO Roger Enrico succeeds D. Wayne Calloway as CEO and chairman of the board of directors.
1996 Baked! Baked! Lay's launches in United States.
1997 Sale of Yum! Brands PepsiCo spins off Kentucky Fried Chicken, Taco Bell and Pizza Hut as Tricon Restaurants, Inc. (now Yum! Brands).
1998 Pepsi-Cola Turns 100 The Pepsi-Cola Company celebrates its 100th anniversary
1998 Tropicana Acquired PepsiCo acquires Tropicana Products from Seagram Company LTD., the biggest acquisition ever undertaken by PepsiCo.
2000 PepsiCo Acquires SoBe
2002 Quaker Oats Celebrates 125th Anniversary
2003 Sierra Mist Launches Sierra Mist lemon-lime soda launches in U.S.
2005 Frito-Lay Opens First "Green" Distribution Center Frito-Lay opens first environmentally responsible, certified "green" distribution center in Rochester, N.Y.
2005 PepsiCo Reports $32.6 Billion in Revenue PepsiCo listed on NYSE for $59.08.
2006 Indra Nooyi Becomes Chairman and CEO Indra Nooyi named chairman and chief executive officer of PepsiCo, succeeding Steve S. Reinemund.
2006 Naked Juice, IZZE, and Stacy's Pita Chips Acquired PepsiCo acquires Naked Juice, IZZE, and Stacy's Pita Chip Co., expanding PepsiCo's portfolio to offer more options for every taste, lifestyle and occasion.
2006 Doritos Brand Launches First "Crash the Super Bowl" Contest Entrants develop ads for a chance to see their video aired during the most-watched TV broadcast of the year. Doritos fans choose the winner.
2007 Lebedyansky Acquired PepsiCo becomes a leading juice company in Russia with the acquisition of Lebedyansky.
2009 Trop50 Launches Tropicana introduces Trop50, featuring 50% less sugar and calories, with no artificial sweeteners.
2010 All-Electric Delivery Trucks PepsiCo's first all-electric delivery trucks hit the road.
2011 PepsiCorps Launches PepsiCorps enables PepsiCo employees to address societal challenges by volunteering in communities around the world.
2011 Tingyi Alliance
2011 Wimm-Bill-Dann Acquired PepsiCo increases its strong presence in Russia with the acquisition of Wimm-Bill-Dann.
2012 PepsiCo Receives Stockholm Industry Water Award PepsiCo receives Stockholm Industry Water Award in recognition of the company's innovative and outstanding water stewardship initiatives.
2012 Three New Billion-Dollar Brands Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo's portfolio of billion-dollar brands, bringing the total to 22.
2012 Lay's Launches "Do Us a Flavor"
2014 Support for Veterans PepsiCo continues long tradition of support for veterans by sponsoring a team of bicyclists racing across America to raise money for wounded veterans.
2014 SmartFood Delight Launches
2014 Pepsi Spire Launches With the introduction of Pepsi Spire, a portfolio of innovative fountain beverage dispensers, consumers can create more than 1,000 customized beverages with the touch of a button.
2014 PepsiCo Listed on NYSE for $94.56
2015 PepsiCo's 50th Anniversary PepsiCo celebrates its 50th anniversary as a combined food and beverage company.
2015 PepsiCo Announces UEFA Champions League Partnership Since becoming a key sponsor in 2015, PepsiCo has partnered with UEFA to excite and bring fans closer to the athletes and game they love.
2016 PepsiCo Launches 2025 Sustainability Our 2025 sustainability goals are designed to help build a more sustainable food system.
2016 Tropicana Probiotics Launches Tropicana launches Tropicana Essentials Probiotics in the U.S., a new 100-percent juice with probiotics. This is the first product to bring probiotics to the mainstream juice aisle.
2016 KeVita Acquired With the acquisition of KeVita, a leading creator of fermented probiotic and kombucha beverages, PepsiCo expands its health and wellness offerings in the premium chilled beverage space.
2016 Breakthrough Innovation in Vending PepsiCo launches Hello Goodness, innovative snack and beverage vending for one-stop, better-for-you choices.
2017 LIFEWTR Launches PepsiCo Launches LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity.
2017 PepsiCo Listed on NASDAQ for $118.66
2018 bubly Launches oh hi! bubly, a sparkling water that comes in 12 different flavors, launches in the U.S.
2018 Rush2Recycle Event at Super Bowl LII PepsiCo, the National Football League and other partners team up at Super Bowl LII in Minneapolis, Minnesota to reduce waste and increase recycling. 90 percent of all Super Bowl stadium waste is recovered.
2018 Ramon Laguarta Becomes Chairman and CEO Ramon Laguarta named chief executive officer of PepsiCo, succeeding Indra Nooyi.
2018 Bare Snacks Acquired The acquisition of Bare Snacks, a U.S.-based maker of baked fruit and vegetable snacks, supports our efforts to offer consumers more choices to meet their dietary needs.
2018 Health Warrior Acquired Health Warrior products include nutrition bars made with chia and pumpkin seeds, and other plant-based protein offerings like mug muffins and protein powder.
2018 IMAG!NE Launches IMAG!NE snacks, which are made with real ingredients like cheese, apples and cranberries, help to reimagine snack time.
2018 SodaStream Acquired The acquisition of SodaStream provides PepsiCo with a significant presence in the at-home marketplace and is in line with the company's commitments to curb plastic waste.
2018 MTN DEW GAME FUEL Launches MTN DEW brings its bold, boundary-pushing style to the world of gameplay with the launch of GAME FUEL.
2019 PepsiCo Launches Winning with Purpose This framework brings together our new mission: Create Smiles with Every Sip and Every Bite; our new vision: Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose; and The PepsiCo Way, a set of behaviors that will help us achieve our mission and vision.
2019 Muscle Milk Acquired The acquisition of CytoSport, a leading provider of protein products including Muscle Milk, EVOLVE and CytoMilk, further differentiates PepsiCo's portfolio of options.
2019 PepsiCo Advances Circular Economy for Plastics PepsiCo announces LIFEWTR will be packaged in 100% rPET, bubly will no longer be packaged in plastic, and AQUAFINA® will be offered in aluminum can packaging in U.S. food service.
2019 Beyond the Bottle Hydration Platform Launches This system makes it easier for people to stay hydrated with great-tasting beverages, digitally tracks hydration, and helps meet the growing consumer demand for more sustainable packaging.
2019 Agreement to Buy Pioneer Foods PepsiCo targets African growth with offer to acquire Pioneer Foods, a leading food and beverage company in South Africa, whose brands include Weet-Bix, Liqui-Fruit, Ceres, Sasko, Safari, Spekko, and White Star.
2019 $1B Green Bond issued PepsiCo prices the company’s first-ever Green Bond to fund key sustainability initiatives.
2020 Agreement to Buy BFY Brands PepsiCo enters into a definitive agreement to acquire BFY Brands, the maker of PopCorners snacks.
2020 Racial Equality Journey PepsiCo announces a more than $400 million set of initiatives over five years to support Black and Hispanic communities and increase representation at PepsiCo.
2020 Transition to 100% Renewable Energy in the U.S. PepsiCo announces that its snacks and drinks will be made with renewable electricity in the U.S. by the end of 2020.
2021 pep+ (PepsiCo Positive) introduced
2021 Terra Carta Seal Awarded to PepsiCo by His Royal Highness the Prince of Wales for demonstrating a commitment to, and driving momentum toward, the creation of genuinely sustainable markets.
2021 Food for Good global expansion Program reach expands beyond the U.S. to help more than 50 million people gain equitable access to nutritious food and support small-scale farmers as part of our pep+ agenda.
2022 Nitro Pepsi launches Pepsi reimagines the cola experience with this first-ever nitrogen-infused cola that innovates the one thing that has remained the same since the category's inception – the bubbles.
2022 Beyond Meat® Jerky launches Beyond Meat® + PepsiCo's PLANeT Partnership debuts the joint venture's first product, at retailers in the U.S.
2022 40 years of the Supplier Diversity Program The anniversary commemorates the growth of the program from an initial spend of $5 million in 1982 to nearly $30 billion spent over the past 40 years across PepsiCo's value chain.
2022 $1.25 billion 10-year Green Bond issued PepsiCo's investments under the new Green Bond will focus on key environmental sustainability initiatives under the pep+ agenda. |
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