"You may be seeing it written out on social media as "67," implying a pronunciation of "sixty-seven," but it's actually being said as "six seven" and often is accompanied by a double hand gesture you would use to tell someone that you're weighing two options. The term flooded TikTok - the app currently shows 1.1 million related videos - and made its way into everyday text-speak and slang." "The numbers paired with their sing-songy tone dates back to December 2024, when hip hop artist Skrilla released a song called "Doot Doot." In the song, he raps, "6-7, I just bipped right on the highway (bip, bip)." In a TikTok video posted on Aug. 18, teacher and education content creator Mr. Lindsay - self-dubbed the "OG Student Translator" - explained how it went from catchy tune to viral sensation."

The spoken phrase "six seven" is commonly used with a double-hand gesture and often appears written as "67" though pronounced as two words. The expression flooded TikTok, generating about 1.1 million related videos and moving into everyday text-speak and slang. Its sing-songy cadence traces back to December 2024, when hip hop artist Skrilla used "6-7" in the song "Doot Doot." Social media creators paired the audio with videos and repurposed the phrase as a meme, including edits referencing public figures, which amplified its viral spread and flexible, context-dependent meanings.