Our team looks for high-quality apps and games across all categories and business models. There is no paid placement or checklist of requirements. Selection is based on a variety of factors, all of which amount to a great product that all customers will love.

UI design. Great usability, appeal, and overall quality — such as beautiful visuals or intuitive gestures and controls.

User experience. Cohesive, efficient, and valuable functionality that’s helpful and easy to use.

Innovation. Solves a unique problem for users or takes advantage of new technologies to provide an optimal user experience.

Uniqueness. Stands out from the crowd, defines a new genre, or takes a fresh approach to a familiar category.

Accessibility. Well-integrated features that provide a great experience for a broad range of users.

Localization. High-quality and relevant localizations, including culturally appropriate content and support for multiple languages.

App Store product page. Compelling screenshots, app previews, and descriptions, as well as ratings and reviews.

Additional considerations for games:

Gameplay design

Art and animation

Controls

Story and characters (if applicable)

Replayability (if applicable)

Sound effects and music

Technical performance

Overall value

Tell us your story.

Our editors read every submission to help connect developers making great apps with users who will love them. If your app, game, or development team has a unique story that our editorial team should know, tell us about it. For a new app or significant update, please let us know six to eight weeks before your launch.