Run Your Life Smarter and Faster With Apple iPhone at JB

Sick of phones that slow you down, chew through battery, or glitch when things get real? That’s not this. Whether you’re texting, shooting, streaming or working on the go, an Apple iPhone makes it feel easy—because that’s the point. It’s sharp, it’s smart, and it’s built to keep up.

If you’ve finally decided to grab one, you might as well do it right. At JB, we’ve got the freshest drops, top deals, accessories, and the team that actually knows their stuff. No guesswork. No gimmicks. Just the iPhone you want, backed by Australia’s leading retailer of mobile phones and everything tech.

What Is the Latest iPhone?

Apple’s latest drop? The new iPhone 17 Series, and it’s already turning heads. Faster chips, smarter features, slicker design and all the usual upgrades Apple fans expect, baked into four models.

If you’re keen to get your hands on Apple’s latest flagship, JB’s got you sorted. The lineup includes:

What Can You Expect From the New iPhone 17?

New iPhone drops don’t mess around, and the iPhone 17 Series keeps that streak alive. These 5G phones are quicker, sharper, and packed with upgrades that actually pull their weight from the second you power them on. Here’s what you can expect:

More grunt. Snappier performance, smoother multitasking, and zero lag even when you're pushing it.

Sharper snaps. Cleaner shots, brighter video, and smarter processing that does the hard work for you.

Battery that actually lasts. More screen time, less scrambling for a charger? Yes, please.

Design that hits right. Lighter in the hand, tighter around the edges, and fresh across the board.

iOS that knows what you need. Expect smarter tools, faster updates, and system smarts that just get it.

This isn’t just the next iPhone. It’s Apple doing what they do best, and JB’s got the range and the gear to back it all up.

What Accessories Are Available With the New iPhone?

Plenty. JB’s got all the must-have accessories for the iPhone 17, including cases, screen protectors and chargers from big names like:

Are Older iPhones Still Worth It?

Absolutely! If you don’t need the latest release, models from the iPhone 16 and iPhone 15 Series still pack a serious punch. They’ve got the power, smarts, and features most people want, and they’re a smart way to save some bucks without missing out. Expect:

Solid performance. Powered by Apple’s A-series chips, both are fast, responsive, and built to handle everyday apps, games, and multitasking with ease.

Smart thermal design. The iPhone 16 features a graphene-based thermal system that keeps things running smoother and cooler even during heavy use.

Apple Intelligence. iPhone 16 brought in Apple Intelligence, a smarter system that helps you do more with less tapping around.

Camera upgrades. Expect crisp shots, better low-light performance, and handy features like depth capture on the iPhone 16 for more natural portraits.

Are iPhones Waterproof?

iPhones are technically water-resistant, not waterproof. They can handle a splash, a little rain, or an accidental dive into the sink, thanks to their impressive IP68 rating. But you can’t take them for a swim or give them a spa day in high-pressure water. IP68 means iPhones are tested down to six metres for about 30 minutes.

How Much Are iPhones?

Short answer? It depends on what you’re after. At JB, iPhones start in the hundreds and climb from there, all the way up to the latest Pro Max models with all the bells and whistles.

Whether you're chasing something affordable or going all in on Apple’s best, we’ve got you covered. Just hit the filters, set your budget, and you’ll see the options that match what you're working with. Easy.

Because we’re JB, you’ll find hot deals, bundle offers, and promo drops all the time, so keep an eye out and don’t sleep on the good stuff!

Which iPhone Should I Buy?

That’s totally up to you. At JB, our Apple iPhone lineup has something for everyone. Want pro-level power and a big, bright screen? Go for the latest iPhone 17 Pro or Pro Max. Need something solid for everyday stuff without blowing the budget? iPhone 16 and 15 are still seriously good picks.

Not here to tell you what to buy, but we’re here to help you find the one that actually fits your day, your budget and your priorities. We’ve got the newest releases, older models, and even renewed iPhones if you’re chasing value. Plus all the accessories to go with them, from MagSafe cases to fast iPhone chargers and everything in between.

Still not sure? No stress. Jump online and filter by what matters to you, or head in-store and chat with the team. We’ll help you find the iPhone that fits your life, not just your feed.