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📦 Low AOV Problem ₹350-400 just doesn’t give enough room to play. Unless customers start buying ₹800 worth of groceries in one go (which they don’t), you’re always fighting gravity. 📉 High Delivery Costs With ₹30-₹35 per delivery to the rider and another ₹20+ in fulfillment and warehousing, your ₹80 margin disappears fast. 🏪 Fixed Costs Setting up dark stores, maintaining inventory, staff, rent — all of it stacks up. 💸 Limited Upsell & Cross-sell Unlike e-comm where you can push offers/bundles, here the clock is ticking. Customers want one thing fast. 📈 Scale ≠ Profit The more orders you get, the more deliveries you do — but if margins don’t scale with it, losses scale faster. (责任编辑：) |